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Monday, October 6, 2014

FLIPKART - THE BIG BILLION DISAPPOINTMENT



After days of being rained with advertisements on the various BILLION types of media available to advertise the DAY finally arrived OCTOBER 6th THE BIG BILLION DAY on Flipkart. With a promise of great deals and offers I was looking forward to do some very little shopping. So, here’s the timeline for a start.

7:45 COMPUTER BOOTED
7:52 LOGGED IN TO FLIPKART
8: 00 SALE BEGINS
8:00 + 2 SECONDS  GOOD DEALS OUT OF STOCK

This keeps repeating the whole day long whenever deals i.e the extremely good deals are updated they are just eye candy. You get to see them buy you can’t get them. Try what you want to try, refresh your browser every nano second, hit buy the moment the deal some in, practice your mouse skills, increase the capability of your computer so that it opens the site faster, take a new 4G ++++++ internet connection. Do whatever you want to do man ... you simply won’t get the deal. It’s UNPOSSIBLE as IMPOSSIBLE as the last word I mentioned. These deals are just for you to see. Like the Dinosaur eggs kept at the museum you can SEE them, you can’t TOUCH them and neither can you BUY them.

The best part is its too fast even for FLIPKART to update. The product shows on the main page and you click on it it’s out of stock, even before FLIPKART attaches the SOLD OUT label on its picture. Can’t Blame them entirely though, because the offers themselves were so outlandish, Like giving a 9000 phone for 900 etc. But my point is the way this sale had been promoted and the amount of money invested in advertising this, they could have managed it in a better manner, and either kept more stock or made their system more fool proof so that programs don’t end up buying out these offers the moment they come up or maybe just stop fooling people with more EYE-CANDY.



Except for the outlandish offers the regular offers manage to hold on a little longer but then these offers are not that great that people will spend time specifically for them or maybe be as excited about the so called BIG BILLION DAY.

Limited time offers


Dear FLIPKART had you spent a little amount of the advertisement money your used to Brand and market this sale to actually increase the inventory and manage this sale better then this DAY would and could have been better.

The Flipkart BIG BILLION DAY has surely been a BIG BIG disappointment adios FLIPKART.

A BORED OF GIMMICKS CUSTOMER

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